Promote Your Home and Sell For Top Dollar
There's no magic bullet for getting your home sold in today's real estate market.
It takes a combination of preparation, pricing your home at the "sweet spot" from the onset, and developing a well thought out marketing plan that is executed with specific timing in the utmost professional manner.
According to the National Association of REALTORS (NAR), 51 percent of home buyers found the home they purchased on the Internet, while 95 percent of buyers used the Internet in some way in their home search process.
Furthermore, more than half of Gen Y and Gen X buyers used a mobile device (smartphone, tablet, etc.) during their home search. Among those who did, 31 percent of Gen Y and 26 percent of Gen X found the home they ultimately purchased via a mobile device.
We recognize the opportunities the Internet and the proliferation of mobile search create, and leverage it in a way that helps you sell your home for the highest possible price in the shortest amount of time with the least amount of worry and inconvenience.
Real estate photographs are worth more than 10,000 words.
Among buyers who used the Internet during their home search, 87 percent found photos about properties for sale very useful.
That's why every home listed for sale with our team is marketed with professional photographs that capture all the best features and assets your home has to offer.
If you've searched for homes online, chances are you've noticed most homes advertised online have poor photographs or none at all.
When the photographs used to advertise a home for sale are poor, buyers move on to the next home in their online search.
We never let photographs be the reason why someone passes on your home.
According to an analysis completed by IMOTO, a company that creates real estate photography for sellers and REALTORS, listings using professional photography sold 50 percent faster and 39 percent closer to the original list price than similar homes without professional photos.
The study also found that listings using professional photography were viewed 118 percent more than comparable listings.
Here's an example of the photography we use when listing a home for sale
3D Walkthrough Tours
A 3D Walkthrough Tour is an online experience that lets home buyers experience your home and see it from any angle through the use of high-quality, rapid 3D visualization of physical spaces.
Why is this groundbreaking and important to you as a home seller? In a market where many buyers are coming from outside the region, buying your home "site unseen" is no longer a thing of the future.
Experience a 3D Walkthrough Tour for yourself below. Watch them on your desktop computer. Use your mobile device. You'll find that it's the most realistic way to experience a home without actually being there.
Today's buyers demand detailed information on their own terms.
That's why we hire a professional who crafts a floor plan that satisfies that demand and sets your home apart from the competition.
These full-service, detailed floor plans, enriched with elegant professional photographs, create a stunning interactive experience that delivers what buyers expect and demand. And that's what you need.
Online Search Portals
Increased exposure online will put your home in front of the greatest number of potential buyers. The larger your pool of buyers, the higher the likelihood you will field multiple offers. Any time you receive multiple offers, you’re fostering an atmosphere where prospective buyers will offer their highest and best price in order to compete with other offers.
Once we've compiled our digital assets, we list and advertise your home on dozens of the most trafficked real estate marketplaces on the web, including Zillow, Trulia, Realtor.com, Yahoo! Homes, Homes.com, Redfin, and many others.
Featured Landing Page
We prominently display your home as a Featured Listing on our website.
The mobile-friendly site is designed to convert leads with an easy-to-use contact form and hyper-linked mobile phone number.
Single Property Website
We create a custom domain with your property address (ex: www.123MainSt.com) where we feature your home and your home alone. The unbranded site is 100% dedicated to your home.
Single property websites take buyers out of the multiple listing environment (Zillow, Realtor.com, Trulia, etc.) and create a bond with interested buyers.
When buyers get interested in a property, they tend to return to the single property website.
Social Media Advertising
Social media ads provide a tremendous opportunity to promote your home directly to your ideal audience.
Facebook's advertising platform allows us to target the demographics that are most important by setting audience parameters using location, interests, income levels, behavior, and more.
We drive this targeted audience to the featured listing landing page on our website where we convert prospects from lead to appointment.
No matter how much the internet and social media evolve, one of the most popular destinations on the internet remains the email inbox.
As a matter of fact, 92% of people on the internet claim to spend some of their daily time online on email. We find that it is a very effective way to introduce your home to prospective buyers and real estate agents.
Our conversational approach to email is exactly what's missing from most email marketing efforts.
We tell a unique story that creates curiosity, builds trust, and makes a lasting impression.
Our emails help start genuine conversations that provide value instead of trying to sell people something.
People like to buy, not to be sold to.
Direct Mail Postcards
We design, professionally print, and mail a jumbo, irregular-sized postcard to over 1,000 of your closest neighbors introducing your home for sale.
No matter what socioeconomic position Americans hold, we all have one thing in common: snail mail.
At a time when others have abandoned good, old-fashioned direct mail marketing, we’ve increased our direct mail marketing efforts tenfold.
One type of marketing (online) might be great for one segment of customers, and one particular method (print) might be great for another.
The idea is for everyone to receive the message that your home is available for sale.
We like to hold a Public Open House the first weekend that your home is on the market.
This Open House is a great way for neighbors and prospective buyers to preview your home.
Neighbors are a great resource for prospective buyers. What better way to entice their friends looking to buy in your neighborhood to come take a look?
At times, we also hold a Broker's Open House for your home.
This Open House is meant to introduce your home to real estate agents and brokers in the area.
We find that Broker's Open Houses work best during the morning hours between 9-11am. We serve a light breakfast of fruit, yogurt, bagels, and/or coffee.
The Broker Open House is a great way for agents to preview homes for potential buyers. Seeing the home in person and building rapport with a buyer's agent keeps your home top of mind and allows agents to match your home to a potential buyer.
We advertise the Open House online on sites like Facebook, Instagram, Zillow, Realtor.com, Trulia, etc.
We also design and personally hand-deliver Open House flyers to 800 of your neighbors.
Weekly Status Report
We provide you with a Status Report every week once the home is listed for sale.
The Weekly Status Report:
- documents the number of showings
- documents the number of offers
- documents the number of online views and click-throughs
- provides buyer and agent feedback
- documents any new market activity (recent sales or new listings) that may affect the value of your home
Market Your Home the Gordon Lane Team Way and Sell For More
Thinking about selling your home, but don't know where to start?
Call or email us today. We can help you determine your home's sweet spot, prepare your home to sell, and create a plan to sell for top dollar and move within your desired time frame.
No pressure. No gimmicks. No "we're the #1 ______".